It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it? Continue reading
A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. It was the perfect example of that legendary “Great Content” that SEOs love to talk about, and it was going fully viral. Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date. It took a little over an hour to write and post it through all of our regular channels, and then I was back to work on our clients’ sites (my calendar says I was working on Miguel Palma’s site, and who am I to argue.) Continue reading
You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals:
“…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”
—The Cluetrain Manifesto
There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of. But the point is not just to sound like you’re interested in talking to your customers. You have to have an honest desire to do it (at least for the business’s sake). Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. Time to hire it out. Continue reading
SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.
So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, ”Where are you visiting from?” Not only is it a cool thing to have in the right kind of restaurant – the post got a ton of traffic. Continue reading
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The good news is that you just started reading the blog post that makes all the right predictions.
Did you know that October 29th is the anniversary of the first bits of data ever sent over a long distance computer connection? Check out TheInternetDay.com to learn more!
Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal, one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results. Even my dad, who still uses Windows XP at home, wanted to know “is Hummingbird good for your business?”
That’s the million dollar question, after all.
There are plenty of articles out there trying to dissect every official word on Hummingbird, but today we’ll take a quick look at what it really means for you and your business. Continue reading
Today we’re giving you a free set of buttons (the kind you click) and badges (the kind you show off) to use on your website. They’re the kind we use for plumbing, electrician, and other service industry websites, though we’re sure you could use them for all sorts of industries. They’re free to use, and you don’t even need to credit them back to us (not that we would mind, of course!)
Pop culture has an obsession with all powerful computer nerds. Every day, you’ll find countless stories of hackers scoring free phone service with Captain Crunch toy whistles, 10 year old girls finding iOS exploits that the experts missed, and international masterminds slipping through ‘impenetrable’ government firewalls. These kinds of stories are so extreme, and so common, that it’s easy to believe that every other 20-something with a computer can single-handedly crash the Shanghai Stock Exchange with the touch of a button.
Meanwhile, in the real world, most of us full-time computer nerds are just as mortal as the rest of you. Just because we can manually open the port on a router to unblock Skype or launch Teamviewer to take control of your computer doesn’t mean that we can move mountains. In the web development and SEO worlds, especially, even the industry’s best and brightest are subject to the whims of Google, Mozilla, Yelp, and hundreds of other major players.
Today, we’re going to take a look at what webmasters can’t do, how you can help make their efforts more effective, and how you can get much better results online without a lot more effort. Continue reading
Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. It’s hard to see any short term benefits, and the format can feel really unnatural for self promotion, which is why you’ll find millions of abandoned business accounts across platforms great and small.
Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. I’m talking about Walmart (no, really!) Continue reading